The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
暂无分享,去创建一个
[1] Kurt Matzler,et al. The Value - Brand Trust - Brand Loyalty Chain: An Analysis of Some Moderating Variables , 2017 .
[2] Matthew K. O. Lee,et al. Building brand loyalty through user engagement in online brand communities in social networking sites , 2015, Inf. Technol. People.
[3] Paola Barbara Floreddu,et al. Inside your social media ring: How to optimize online corporate reputation , 2014 .
[4] A. Fiore,et al. Enhancing consumer-brand relationships on restaurant Facebook fan pages: maximizing consumer benefits and increasing active participation. , 2014 .
[5] Ting Li,et al. Corporate Twitter Channels: The Impact of Engagement and Informedness on Corporate Reputation , 2013, Int. J. Electron. Commer..
[6] Guendalina Graffigna,et al. Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces , 2011 .
[7] Micael Dahlen,et al. Following the Fashionable Friend: The Power of Social Media , 2011, Journal of Advertising Research.
[8] Chun Wei Choo,et al. The individual and social dynamics of knowledge sharing: an exploratory study , 2010, J. Documentation.
[9] S. Noble,et al. The influence of C2C communications in online brand communities on customer purchase behavior , 2010 .
[10] Hui-Chun Liao,et al. Virtual Community Loyalty: An Interpersonal-Interaction Perspective , 2010, Int. J. Electron. Commer..
[11] Katherine N. Lemon,et al. Customer Engagement Behavior: Theoretical Foundations and Research Directions , 2010 .
[12] W. Reinartz,et al. Customer Engagement as a New Perspective in Customer Management , 2010 .
[13] Carlos Flavián,et al. International Journal of Information Management Relationship Quality, Community Promotion and Brand Loyalty in Virtual Communities: Evidence from Free Software Communities , 2022 .
[14] Yi Liang,et al. Empowering employees through instant messaging , 2010, Inf. Technol. People.
[15] M. Roblyer,et al. Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites , 2010, Internet High. Educ..
[16] Yunhui Liu,et al. Segmenting uncertain demand in group-buying auctions , 2010, Electron. Commer. Res. Appl..
[17] Rohit Verma,et al. How Travelers Use Online and Social Media Channels to Make Hotel-choice Decisions , 2010 .
[18] A. Kaplan,et al. Users of the world, unite! The challenges and opportunities of Social Media , 2010 .
[19] A. Muñiz,et al. How Brand Community Practices Create Value , 2009 .
[20] K. Pauwels,et al. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site , 2009 .
[21] Berend Wierenga,et al. Virtual communities: A marketing perspective , 2009, Decis. Support Syst..
[22] Albert L. Harris,et al. Web 2.0 and Virtual World Technologies: A Growing Impact on IS Education , 2009, J. Inf. Syst. Educ..
[23] Dimitrios Buhalis,et al. Information Needs in Online Social Networks , 2008, J. Inf. Technol. Tour..
[24] C. A. Matos,et al. Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators , 2008 .
[25] Kristopher J Preacher,et al. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models , 2008, Behavior research methods.
[26] Tom J. Brown,et al. Social versus psychological brand community: The role of psychological sense of brand community , 2008 .
[27] Arik Ragowsky,et al. Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders , 2008, J. Manag. Inf. Syst..
[28] Carlos Flavián,et al. The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software , 2007, Online Inf. Rev..
[29] Cliff Lampe,et al. The Benefits of Facebook "Friends: " Social Capital and College Students' Use of Online Social Network Sites , 2007, J. Comput. Mediat. Commun..
[30] Xinran Y. Lehto,et al. Adoption of Mobile Technologies for Chinese Consumers , 2007 .
[31] Naveen Donthu,et al. Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics , 2006 .
[32] Sukanya Ray,et al. Online Communication Preferences across Age, Gender, and Duration of Internet Use , 2006, Cyberpsychology Behav. Soc. Netw..
[33] Christine R. Harris,et al. Gender Differences in Risk Assessment: Why do Women Take Fewer Risks than Men? , 2006, Judgment and Decision Making.
[34] Carlos Flavián,et al. Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site , 2006, Ind. Manag. Data Syst..
[35] Heiner Evanschitzky,et al. An Examination of Moderator Effects in the Four-Stage Loyalty Model , 2006 .
[36] Heshan Sun,et al. The role of moderating factors in user technology acceptance , 2006, Int. J. Hum. Comput. Stud..
[37] Alexander Serenko,et al. Moderating Roles of User Demographics in the American Customer Satisfaction Model within the Context of Mobile Services , 2006, AMCIS.
[38] David Gefen,et al. Psychological Barriers: Lurker and Poster Motivation and Behavior in Online Communities , 2006, Commun. Assoc. Inf. Syst..
[39] John Cullen,et al. Democratizing Innovation , 2020, Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship.
[40] Hong-Youl Ha,et al. Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust , 2005 .
[41] A. Herrmann,et al. The Social Influence of Brand Community: Evidence from European Car Clubs , 2005 .
[42] P. Andersen. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast , 2005 .
[43] J. Dutton,et al. KEEPING AN EYE ON THE MIRROR : IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION , 2005 .
[44] Dwayne D. Gremler,et al. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? , 2004 .
[45] Alexander Reppel,et al. Internet community bonding:the case of macnews.de , 2004 .
[46] Jennifer Preece,et al. The top five reasons for lurking: improving community experiences for everyone , 2004, Comput. Hum. Behav..
[47] D. Fesenmaier,et al. Modeling Participation in an Online Travel Community , 2004 .
[48] Joon Koh,et al. Knowledge sharing in virtual communities: an e-business perspective , 2004, Expert Syst. Appl..
[49] S. Sénécal,et al. The influence of online product recommendations on consumers' online choices , 2004 .
[50] K. Palan. Exploring the Origins and Information Processing Differences Between Men and Women: Implications for Advertisers , 2003 .
[51] R. Kozinets. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities , 2002 .
[52] R. Bagozzi,et al. Intentional social action in virtual communities , 2002 .
[53] J. McAlexander,et al. Building Brand Community , 2002 .
[54] S. Rundle-Thiele,et al. A comparison of attitudinal loyalty measurement approaches , 2002 .
[55] P. Howard,et al. Days and Nights on the Internet , 2001 .
[56] R. Kraut,et al. Using E-mail for Personal Relationships , 2001 .
[57] Thompson S. H. Teo. Demographic and motivation variables associated with Internet usage activities , 2001, Internet Res..
[58] M. Holbrook,et al. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty , 2001 .
[59] Kelly S. Ervin,et al. Gender and the Internet: Women Communicating and Men Searching , 2001 .
[60] N. Nie,et al. Internet and society: a preliminary report , 2001 .
[61] L. Wood. Brands and brand equity: definition and management , 2000 .
[62] John O. Summers,et al. Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations , 2000 .
[63] V. Venkatesh,et al. AGE DIFFERENCES IN TECHNOLOGY ADOPTION DECISIONS: IMPLICATIONS FOR A CHANGING WORK FORCE , 2000 .
[64] Eric B. Weiser,et al. Gender Differences in Internet Use Patterns and Internet Application Preferences: A Two-Sample Comparison , 2000, Cyberpsychology Behav. Soc. Netw..
[65] C. Hertzog,et al. Metacognition in adulthood and old age. , 2000 .
[66] R. Kozinets. E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption , 1999 .
[67] T. Andreassen,et al. What Drives Customer Loyalty with Complaint Resolution? , 1999 .
[68] S. Fournier,et al. Consumers and Their Brands: Developing Relationship Theory in Consumer Research , 1998 .
[69] G. Hutton. Net gain: Expanding markets through virtual communities , 1998 .
[70] Sanford Grossbart,et al. Usenet Groups, Virtual Community and Consumer Behaviors , 1998 .
[71] John K. Butler,et al. Communication Factors and Trust: An Exploratory Study , 1994 .
[72] Linda M. Harasim,et al. A Slice of Life in My Virtual Community , 1993 .
[73] S. Beatty,et al. Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit , 1988 .
[74] R. Westbrook. Product/Consumption-Based Affective Responses and Postpurchase Processes , 1987 .
[75] D. A. Kenny,et al. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. , 1986, Journal of personality and social psychology.
[76] C. Fornell,et al. Evaluating structural equation models with unobservable variables and measurement error. , 1981 .
[77] J. Nunnally. Psychometric Theory (2nd ed), New York: McGraw-Hill. , 1978 .
[78] J. Jacoby,et al. Brand Loyalty Vs. Repeat Purchasing Behavior , 1973 .
[79] D. Bem. Self-Perception Theory , 1972 .
[80] P. Blau. Exchange and Power in Social Life , 1964 .