Sense-Making and Synchronicity: Information-Seeking Behaviors of Millennials and Baby Boomers

A challenge facing libraries is to develop and update collections and services to meet the needs of the multiple generations of users with differing approaches to information seeking. The different characteristics and information needs of ‘Baby Boomers’ and ‘Millennials’ present a dichotomy for library service and system development. Results are reported here for two research projects that investigated habits and needs of library users and non-users. Both studies sought to identify how and why individuals seek and use information. The first study deals with the findings of focus group interviews with seventy-eight randomly selected participants, and fifteen semi-structured interviews with a subset of these participants. The second study reports the results of focus group interviews with twenty-three Millennials, and an analysis of 492 virtual reference services (VRS) transcripts. The studies indicate that both generations consistently identify Google and human sources as the first sources they use for quick searches. The younger Millennials mentioned consulting parents most frequently, while the older Millennials consult friends and professors. Baby Boomers indicate that they consult their personal libraries and colleagues. The findings have implications for the development of next generation library online catalogs, as well as services, including VRS.

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