Method and device for detecting heat degree of subset in open type interactive platform

The invention aims to provide a method and device for detecting the heat degree of a subset in an open type interactive platform. The method comprises the following steps: using a heat degree detection device to acquire user browsing behaviors related to the subset in the open type interactive platform; identifying effective user browsing behaviors; carrying out statistical analysis on the effective user browsing behaviors to acquire a statistical result; and detecting the heat degree of the subset according to the statistical result. Compared with the prior art, the invention has the advantages that the effective user browsing behaviors related to the subset are identified and the statistical analysis is carried out on the effective user browsing behaviors according to the user browsing behaviors related to the subset in the open type interactive platform, thereby determining the heat degree of the subset in the open type interactive platform, further marketing the related subset by the open type interactive platform in accordance with the heat degree, and preferably serving the user to acquire high-heat-degree information and demands of effective interactive communications.