Analysis of the Demand for Eggs in City Of Malang

This research was aimed at determining the factors that influence the demand for eggs in the City of Malang and knowing the elasticity of demand in relation to the changes in price of the eggs in the City of Malang. Data collection was conducted from November 2012 to December 2012 from the consumers who purchase eggs at the traditional markets in the City of Malang (Dinoyo market and Pasar Besar market). The research method being employed in this study was a survey method. Sampling was conducted through purposive sampling method. The data collected included the primary data from 200 respondents through direct observations and interviews and the secondary data that were obtained from certain relevant agencies. Data were then analyzed by using multiple linear regressions in logarithms. Regression analysis result showed that the independent variables together significantly affected (P < 0.01) the dependent variable with a value of R ² was 0.731. Partially that each of the prices of the eggs, household income, the family members, and education, affected the demand for eggs in the City of Malang. The price elasticity of demand for eggs is elastic with a value of -2.824. The value of the income elasticity of demand for eggs was 0.022 which was inelastic, which means that eggs are normal goods or commodity. The value of cross-price elasticity of demand for eggs to broiler meat was -4.451, which means that the broiler meat are not as substitutes (commodity) for eggs of egg- laying chickens. Keywords : eggs, demand, elasticity of the prices, elasticity of the demands