예술사회학적인 관점에서 본 지역문화의 가치향상을 위한 미술관의 발전전략

The role of modern art museums has changed into a complex cultural space for the public, and the trend of exhibition plan of art museums has changed from simple display of art pieces to mutual communication with people. Moreover, the functions and roles of art museums have also changed along with the change of times, and they have come to make a contribution to economic activities to revive local communities. In reality, establishment of art museums and investment in culture and art have made a city revitalize. This research investigates art museums, which become the meeting point of art and society, reflect the homogeny of a social space and become the media, from the viewpoint of sociology of art. The roles of art museums as the field of styles were studied from reflective and formative approaches, and it was proved that an art museum can play the role of reviving a stagnant region based on culture and art through the analysis of actual cases. In the case of Guggenheim Museum in Bilbao, the art museum established by the effort of the government not only revived the city but also created diverse jobs through the growth of tourism and related industries and changed the image of the city. Corning Museum of Glass, which was opened with just one material for the purpose of collecting all glasses from all over the world into one place, has had ceaseless visit by people even from the northeast of the USA. The Isamu Noguchi Garden Museum is showing us how an artist named Isamu Noguchi has been leading the changes in the culture and art in the Long Island area and an art museum can improve the value of a city. In addition, as for the future management direction of art museums, art programs in a local community, support for the art by local governments and the setting of creative urban environment should be conducted with specific plans as well as various cultural contents need to be developed. Art museums are expected to play their roles as the main element to induce cultural consumption by establishing cultural facilities with strong symbolic feature of a city, to create jobs and financial income in relation to cultural tourism or cultural industry, and to achieve economic growth.