Additivity and expected utility in risky multiattribute preferences

Abstract This experiment analyzed human preferences among even chance gambles for commodity bundles. The purpose of the experiment was to test several independence assumptions that distinguish between models for risky multiattribute preferences. In particular, the additivity and the expected utility part of the additive expected utility model were tested symmetrically. The degree and form of model violations were established, and the effects of instructions and of response modes were examined. All independence assumptions were violated by a bias to prefer a gamble or a commodity bundle that was previously matched against a standard. Systematic and strong violations that superseded this bias questioned the validity of the additive expected utility model. In violation of the additivity part of that model subjects consistently preferred the gamble with more balanced outcomes when comparing gambles with identical marginal probability distributions. This trend, called multiattribute risk aversion, was independent of subjects' single attribute risk attitude. Instructions and response modes had no noticeable impacts on these response patterns.