The Participatory Electronic Product Catalogue: Supporting Customer Collaboration in E-Commerce Applications

As increasing numbers of consumers use the Internet as a geographically and temporally distributed interactive, multimedia platform to conduct business, new strategic considerations dictate that e-commerce applications afford coordination and collaboration mechanisms. These coordination mechanisms are vital to leverage subgroup preferences and exploit the intelligence embedded in prior transaction histories and experiences. To provide such vital pathways, systems must support the notion of virtual communities of buyers as they cultivate the process of a collective awareness. Virtual communities of buyers and seller offerings can be merged in a single locus, the electronic product catalog (EPC). To coordinate the buyers, the EPC can usefully be extended as a Participatory Product Catalog (PEP) – which combines aspects of product information and community building into a common approach for a modern business medium. This paper will show how the PEP can provide personalization strategies on the basis of cust...

[1]  Beat Schmid,et al.  Elektronische Märkte - Merkmale, Organisation und Potentiale , 1999 .

[2]  Beat Schmid,et al.  Architecture and Business Potential of Mediating Electronic Product Catalogs , 1997 .

[3]  Douglas B. Terry,et al.  Using collaborative filtering to weave an information tapestry , 1992, CACM.

[4]  Thomas H. Davenport,et al.  Book review:Working knowledge: How organizations manage what they know. Thomas H. Davenport and Laurence Prusak. Harvard Business School Press, 1998. $29.95US. ISBN 0‐87584‐655‐6 , 1998 .

[5]  Arie Segev,et al.  IMPACT OF THE INTERNET ON PROCUREMENT , 1998 .

[6]  Petra Schubert,et al.  Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce , 2000, Electron. Mark..

[7]  D. Peppers,et al.  Enterprise One to One: Tools for Competing in the Interactive Age , 1996 .

[8]  William N. Robinson,et al.  Creating a custom mass-production channel on the Internet , 1998, CACM.

[9]  GoldbergDavid,et al.  Using collaborative filtering to weave an information tapestry , 1992 .

[10]  J Hagel,et al.  The coming battle for customer information. , 1997, Harvard business review.

[11]  David A. Griffith,et al.  An emerging model of Web site design for marketing , 1998, CACM.

[12]  Petra Schubert,et al.  Web Assessment - A Model for the Evaluation and the Assessment of successful Electronic Commerce Applications , 1997, Electron. Mark..

[13]  Michael Zeisser,et al.  Marketing to the digital consumer , 1996 .

[14]  Zoonky Lee,et al.  Push -Pull: The Information Tug of War A Framework for Information Deliveryand Acquisition Systems Design , 1997 .