METHODS IN DIGITAL MARKETING THROUGH SOCIAL MEDIA TECHNOLOGY TO ADVERTISE HIGHER EDUCATION BLENDED LEARNING PROGRAMS

Social media technology is being adapted into blended learning methods of digital marketing for adult learners in higher education. Universities are continuously adapting and integrating the marketing methods for blended learning programs via social media. The growing populations of adult learners are utilizing how to learn and adapt to blended learning programs based on their current occupations, previous experiences in the field, and living styles. Andragogy is an ever-lasting field for adult learners to gain high quality educational information within an institutional setting. Universities need to support education in adult continuous learning on a sustainable basis in order to assistance the quality of education being advertised in the digital market.

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