An evaluation method for designing a new product-service system

Highlights? We suggest an evaluation model for designing a new PSS (Product Service System). ? The model considers two perspectives of service providers as well as customers. ? The proposed model is applied to evaluate the feasibility of designing a car-sharing service (one of use-oriented PSSs). ? The approach will provide a good means of deriving a potentially successful PSS. Although the importance of the design of a new PSS (Product-Service System) should be emphasized, it is not obvious that traditional evaluation methods of pure services are still appropriate for PSSs. Since methods to evaluate the feasibility of new businesses vary with the characteristics of businesses, the evaluation methods might need to be modified to reflect unique nature in the design of a new PSS. Therefore, this paper aims at improving the applicability of evaluation methods for designing a new PSS by proposing a new framework and performing an empirical study where a new evaluation method can be used for PSSs. To this end, first, the meanings of service innovation, PSS, and evaluation methods in service research will be investigated. Second, an evaluation method for designing a new PSS will be suggested by considering the perspectives of service providers as well as customers. Finally, the method will be applied to evaluate the feasibility of designing a car-sharing service that is a use-oriented PSS. This method will provide a good means of drawing a potentially successful PSS by applying the proposed evaluation methodology and process.

[1]  T S Baines,et al.  State-of-the-art in product-service systems , 2007 .

[2]  R. B. Chase,et al.  A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design , 2000 .

[3]  Oksana Mont,et al.  Clarifying the Concept of Product-Service System , 2002 .

[4]  Michael S. Epelman,et al.  How to describe your service , 1995 .

[5]  Jan C. Aurich,et al.  Life cycle oriented design of technical Product-Service Systems , 2006 .

[6]  Xiaoyu Yang,et al.  A practical methodology for realizing product service systems for consumer products , 2009, Comput. Ind. Eng..

[7]  Ezio Manzini,et al.  Product-service systems: using an existing concept as a new approach to sustainability , 2001 .

[8]  Oksana Mont,et al.  Editorial for the special issue of the Journal of Cleaner Production on Product Service Systems , 2003 .

[9]  Mary Jo Bitner,et al.  Service Blueprinting: A Practical Technique for Service Innovation , 2008 .

[10]  Katrin Besch,et al.  Product Service Systems for Office Furniture Barriers and Opportunities on the European Market , 2005 .

[11]  Ezio Manzini,et al.  Solution oriented partnership. How to design industrialised sustainable solutions , 2004 .

[12]  David A. Marca,et al.  SADT: structured analysis and design technique , 1987 .

[13]  L. Berry,et al.  Creating new markets through service innovation , 2006 .

[14]  Lourens Broersma,et al.  Services innovation, performance and policy: A review, synthesis report in the framework of the project Structurele informatievoorziening in Diensten (SIID) (Structural Information Provision on Innovation in Services) , 2003 .

[15]  O. Mont.  Product-Service Systems: Panacea or Myth? , 2008 .

[16]  Pao-Tiao Chuang.  Combining Service Blueprint and FMEA for Service Design , 2007 .

[17]  A. Tukker.  Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet , 2004 .

[18]  Averill M. Law,et al.  Simulation Modeling and Analysis , 1982 .

[19]  G. L. Shostack.  Designing Services That Deliver , 1996 .

[20]  Chon-Huat Goh,et al.  SERVICE TYPOLOGIES: A STATE OF THE ART SURVEY , 1999 .

[21]  James A. Fitzsimmons,et al.  Service Management: Operations, Strategy, and Information Technology , 1997 .