Informing Science : the International Journal of an Emerging Transdiscipline Volume 14 , 2011 When What is Useful is Not Necessarily True : The Underappreciated Conceptual Scheme

A major emphasis of research in informing science and its contributing disciplines is the development of theory. As it is most commonly used, the term theory refers to our attempt to describe—in symbolic terms—some underlying truth. Through developing such descriptions, we seek to improve our understanding of phenomena that occur in the natural or social world and, perhaps, enhance our ability to make predictions of such phenomena. Theory creation and validation, however, are not the only possible goals for research. It is also possible for research to focus on establishing conceptual schemes. These schemes are models that can be used to think about the same types of phenomena described by theory, but are not assumed to be representations of truth. Instead, conceptual schemes are evaluated based upon their usefulness to a client. This research essay proposes that, as the complexity of the environments we seek to understand and control grows, the goals of “truth” and “usefulness” tend to diverge. Where this occurs, an obsession with truth can lead to research impotence: we are motivated to validate truths that are already widely accepted, our theory becomes too convoluted to be applied or communicated, and we are prone to becoming infatuated with the nobility of our quest—while others outside of our tight circle cease to care about our activities. Where our goal is usefulness, in contrast, we are far less to likely to be seduced by our research. A good conceptual scheme: a) is interesting, meaning it conveys something novel to the client, b) is simple enough to be communicated effectively, and c) recognizes its own limitations. This essay therefore proposes that we widen our research objectives to include the development of conceptual schemes and establish standards for the rigorous evaluation of such schemes. Evaluation is critical because conceptual schemes are actually intended for use; a bad one can do far more damage than bad theory that lies fallow and unapplied.

[1]  Shirley Gregor,et al.  The Nature of Theory in Information Systems , 2006, MIS Q..

[2]  Erik Dane Reconsidering the Trade-off Between Expertise and Flexibility: a Cognitive Entrenchment Perspective , 2010 .

[3]  M. Mew A black swan? , 2009, BDJ.

[4]  A. Tversky,et al.  Judgment under Uncertainty: Heuristics and Biases , 1974, Science.

[5]  Richard Baskerville,et al.  Commentary on Gill and Bhattacherjee: is there an informing crisis? , 2009 .

[6]  Bryan Hattingh,et al.  The competitive advantage , 2007 .

[7]  T. Mann The Black Swan , 1954 .

[8]  D. C. Gash,et al.  Cultures of culture: Academics, practitioners and the pragmatics of normative control , 1988 .

[9]  A. Maslow A Theory of Human Motivation , 1943 .

[10]  Richard H. Thaler Journal of Economic Perspectives—Volume 14, Number 1—Winter 2000—Pages 133–141 From Homo Economicus to Homo Sapiens , 2022 .

[11]  P. Dent Animal Spirits – How Human Psychology Drives the Economy, and Why it Matters for Global Capitalism , 2010 .

[12]  E. Rogers Diffusion of Innovations , 1962 .

[13]  J. Shanteau Competence in experts: The role of task characteristics , 1992 .

[14]  Paul Weinberg Relevance of MIS Research to the Business Community , 2001, Commun. Assoc. Inf. Syst..

[15]  William R. King,et al.  Antecedents of Knowledge Transfer from Consultants to Clients in Enterprise System Implementations , 2005, MIS Q..

[16]  Stuart A. Kauffman,et al.  ORIGINS OF ORDER , 2019, Origins of Order.

[17]  Philip E. Tetlock,et al.  Theory-Driven Reasoning About Plausible Pasts and Probable Futures in World Politics: Are We Prisoners of Our Preconceptions? , 1999 .

[18]  T. Grandon Gill,et al.  Illusions of Significance in a Rugged Landscape , 2008, Informing Sci. Int. J. an Emerg. Transdiscipl..

[19]  J. Hardy What the Best College Teachers Do , 2007 .

[20]  Dan Ariely,et al.  The End of Rational Economics , 2009 .

[21]  Kenneth G. Brown,et al.  The Very Separate Worlds Of Academic And Practitioner Periodicals In Human Resource Management: Implications For Evidence-Based Management , 2007 .

[22]  Daniel L. Sherrell,et al.  Communications of the Association for Information Systems , 1999 .

[23]  Olle Häggström,et al.  The Cult of Statistical Significance , 2009 .

[24]  Peter Guber The four truths of the storyteller. , 2007, Harvard business review.

[25]  Donald Davidson,et al.  On the Very Idea of a Conceptual Scheme , 1973 .

[26]  T. Kuhn,et al.  The Structure of Scientific Revolutions. , 1964 .

[27]  Alan R. Hevner,et al.  Design Science in Information Systems Research , 2004, MIS Q..

[28]  Richard Baskerville,et al.  Fashion Waves in Information Systems Research and Practice , 2009, MIS Q..

[29]  J. Haidt The happiness hypothesis: Finding modern truth in ancient wisdom. , 2006 .

[30]  Kalle Lyytinen,et al.  Empirical research in information systems: on the relevance of practice in thinking of IS research , 1999 .

[31]  J. Scott Armstrong,et al.  Are null results becoming an endangered species in marketing? , 1992 .

[32]  Richard L. Nolan,et al.  Information Technology Consulting , 2003 .

[33]  Wanda J. Orlikowski,et al.  Studying Information Technology in Organizations: Research Approaches and Assumptions , 1991, Inf. Syst. Res..

[34]  William B. Mesa Made to Stick , 2008 .

[35]  Anol Bhattacherjee,et al.  Whom are we informing? issues and recommendations for MIS research from an informing sciences perspective 1 , 2009 .

[36]  Izak Benbasat,et al.  Empirical Research in Information Systems: The Practice of Relevance , 1999, MIS Q..

[37]  Murray S. Davis,et al.  That's Interesting! , 1971 .

[38]  Daniel T. Willingham,et al.  Why Don't Students Like School? , 2012 .

[39]  Patricia Malone Switch: How to Change Things When Change Is Hard , 2011 .