Seeing women as objects: The sexual body part recognition bias

Objectification theory suggests that the bodies of women are sometimes reduced to their sexual body parts. As well, an extensive literature in cognitive psychology suggests that global processing underlies person recognition, whereas local processing underlies object recognition. Integrating these literatures, we introduced and tested the sexual body part recognition bias hypothesis that women’s (versus men’s) bodies would be reduced to their sexual body parts in the minds of perceivers. Specifically, we adopted the parts versus whole body recognition paradigm, which is a robust indicator of local versus global processing. The findings across two experiments showed that women’s bodies were reduced to their sexual body parts in perceivers’ minds. We also found that local processing contributed to the sexual body part recognition bias, whereas global processing tempered it. Implications for sexual objectification and its underlying processes and motives are discussed. Copyright © 2012 John Wiley & Sons, Ltd.