Factor Analysis on CSFs of Enterprise New Product Development Projects: Based on NPD Process

It is important for enterprise to invest more in new product development (NPD) projects and to develop their own innovative capabilities. The continuous development and market introduction of new products can be an important determinant of sustained enterprise performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors (CSFs) of NPD project. Based on the correlative literature analysis, this paper sums up 19 Critical Success Factors (CSFs) of New Product Development (NPD) projects through the NPD process. By the questionnaire surveyed gathering data from the 97 domestic enterprises, used the SPSS software to carry on Factors analysis, the five parent factors had been found. At last this paper built a Conceptual model of NPD projects CSFs based on NPD process.

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