Let me take a selfie: Exploring the psychological effects of posting and viewing selfies and groupies on social media

Selfie viewing was negatively associated with self-esteem.Groupie viewing was positively associated with self-esteem.Frequent groupie viewing led to increased life satisfaction.Frequent selfie viewing led to decreased life satisfaction.Need for popularity moderated the relationship between selfie viewing and self-esteem.Need for popularity moderated the relationship between selfie viewing and life satisfaction. Taking selfies and groupies and sharing them to social media has become a popular online activity. This study aimed to examine the psychological effects of posting and viewing selfies and groupies on social media by conducting a survey (N=275). Results indicated frequent selfie viewing behavior led to decreased self-esteem whereas frequent groupie viewing behavior led to increased self-esteem. Frequent selfie viewing behavior led to decreased life satisfaction while frequent groupie viewing behavior resulted in increased life satisfaction. However, neither selfie nor groupie posting behavior was associated with self-esteem or life satisfaction. In addition, individuals high in need for popularity were more likely to be affected by selfie viewing behavior in terms of life satisfaction and self-esteem compared with individuals low in need for popularity.

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