Are you on Facebook? we are

Facebook is currently one of the most popular social networking sites. Developed as a Web site which would allow college students to communicate with each other, Facebook has attracted others as well. Various organisations and institutions, including universities and university libraries are reaping the benefits of Facebook as a communication tool. This paper outlines the development of the University of Malaya Library’s Facebook page and how it is being used by the librarians to reach out to their users.