Identifying User Expectation Values for Camera Quick Shot in Smartphone

Objective: This research aims to identify user expectation values and establish the direction of UX design for Camera Quick Shot in smartphone. Background: To make any new feature successful for smartphone, it is most important to understand and meet the user expectations and bring the value to their usage. This research explored different designs of Quick Shot on how it meets user expectations, therefore the future direction will lead the feature to its success. Method: The 11 different prototypes for Quick Shot were tested by 30 participants with frequent smartphone camera usage. For each types of design, participants rated their expectations and experience in 7-point Likert scales and had a follow up interviews discussing their needs and satisfactions. Their grips and interaction with the prototype were also recorded and observed. Results: From observations, it was shown that most users try use Quick Shot while holding the smartphone one-handed, reaching the key/interface with their thumb. Structural equation modelling on the ratings showed that the ease of operation, ease of recognition, and uniqueness significantly affects the user-acceptance of Quick Shot. From the follow up interview, users also expected the feature to be error-free, easy to reach and use while operating one-handed, and efficient. Conclusion: Quick shot operation must be placed in the physical position which satisfies such user expectation considering efficient one-handed operation ergonomics and error-preventions to increase its value. Application: This result is expected to be applied not only on the Quick Shot’s future UX design directions, but also for the future product planning and marketing directions.