Infusing a Practice-Based Mission Throughout a College of Business

This chapter provides a case study of the Satish & Yasmin Gupta College of Business that demonstrates a mission-centric approach to the strategic and tactical operations of the college. The chapter begins with a review of the college's mission statement. The school's stakeholder value approach is evident in the curriculum implications of the mission. The college's ongoing connections with industry partners also supports the practice-based mission. Finally, the school's commitment to practice-based education is reflected in the faculty's experiential approach to teaching and dedicated effort to recruit and hire faculty members who have substantial industry and professional experience. Examples and practical tips are provided throughout.

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