Do Campaign Web Sites Really Matter in Electoral Civic Engagement?

This study explores the impact of campaign web sites on electoral civic engagement by examining 2004 Internet Tracking Survey data. Propensity score matching and the recursive bivariate probit model are employed to deal with endogeneity and the missing data problem, which are often ignored in existing literature. Findings show that effects of campaign web sites vary across individual engagements and generally support reinforcement theory rather than mobilization theory.

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