Method, device and system for processing conversion paths

The invention discloses a method, a device and a system for processing conversion paths. The method includes acquiring access information and conversion information generated after multiple users access to a current website, wherein the access information includes access user identities, access time, conversion time and access channels; classifying the access information and the conversion information according to the access channels, and acquiring multiple conversion paths acquired on the basis of the access channels when all users access to the current website; ordering the conversion paths according to the number of conversion of each conversion path, and acquiring hot conversion paths. By the method, the device and the system, high-efficiency popularization of media data can be promoted.