How to Know Which Color Your Growth Strategy Should Be

Do the growth strategies identified by the Competing Values Framework (CVF) have anything to do with how the stock market looks at firms? This chapter describes research that shows that the dimensions of value creation identified by the CVF correlate quite highly with stock-market valuation. This enables an organization to link its growth strategy to the drivers of value creation. That is, the CVF can help the organization to determine where its biggest bang for the buck lies when it comes to its growth strategy.