A COGNITIVE STUDY ON MILK PRODUCTION USING FACTOR AND SIMPLE PERCENTAGE ANALYSIS

To assess the dairy farmers’ satisfaction with dairy co-operative societies, a research study was conducted in Poothrikka Milk Producer’s Co-operative Society in Ernakulam District of Kerala. By using simple random sampling method 150 members were selected from 702 registered members and interview schedule method was adopted for the collection of primary data. Factor analysis was used for analysis. The findings of the study disclosed that “Low cost feed provision”, “Provision of medical insurance”, “Veterinary care”, “Loan facility” and “Cash bonus” were the important factors in determination of level of satisfaction in the Cooperative society.

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