Online Dating

Online dating sites frequently claim that they have fundamentally altered the dating landscape for the better. This article employs psychological science to examine (a) whether online dating is fundamentally different from conventional offline dating and (b) whether online dating promotes better romantic outcomes than conventional offline dating. The answer to the first question (uniqueness) is yes, and the answer to the second question (superiority) is yes and no. To understand how online dating fundamentally differs from conventional offline dating and the circumstances under which online dating promotes better romantic outcomes than conventional offline dating, we consider the three major services online dating sites offer: access, communication, and matching. Access refers to users' exposure to and opportunity to evaluate potential romantic partners they are otherwise unlikely to encounter. Communication refers to users' opportunity to use various forms of computer-mediated communication (CMC) to interact with specific potential partners through the dating site before meeting face-to-face. Matching refers to a site's use of a mathematical algorithm to select potential partners for users. Regarding the uniqueness question, the ways in which online dating sites implement these three services have indeed fundamentally altered the dating landscape. In particular, online dating, which has rapidly become a pervasive means of seeking potential partners, has altered both the romantic acquaintance process and the compatibility matching process. For example, rather than meeting potential partners, getting a snapshot impression of how well one interacts with them, and then slowly learning various facts about them, online dating typically involves learning a broad range of facts about potential partners before deciding whether one wants to meet them in person. Rather than relying on the intuition of village elders, family members, or friends or to select which pairs of unacquainted singles will be especially compatible, certain forms of online dating involve placing one's romantic fate in the hands of a mathematical matching algorithm. Turning to the superiority question, online dating has important advantages over conventional offline dating. For example, it offers unprecedented (and remarkably convenient) levels of access to potential partners, which is especially helpful for singles who might otherwise lack such access. It also allows online daters to use CMC to garner an initial sense of their compatibility with potential partners before deciding whether to meet them face-to-face. In addition, certain dating sites may be able to collect data that allow them to banish from the dating pool people who are likely …

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