Identification of Flexible Design Opportunities (FDO) in offshore drilling systems by market segmentation

In early phases of system design the offshore drilling industry faces significant uncertainties regarding the utilization of drilling rigs over their lifecycle. Nevertheless, the incorporation of flexible design is very limited in this industry. Drilling system suppliers must play a key role in introducing flexible systems but have to account for the market by customer dependent acceptability thresholds. This paper introduces a methodology for efficiently and effectively narrowing down the solution space of flexible designs based on a dedicated market segmentation approach.

[1]  Armin P. Schulz,et al.  Design for changeability (DfC): Principles to enable changes in systems throughout their entire lifecycle , 2005 .

[2]  Udo Lindemann,et al.  Design for Adaptability Identifying Potential for Improvement on an Architecture Basis , 2012 .

[3]  Mehdi Hashemian.  Design for adaptability , 2005 .

[4]  Tao Wang,et al.  Real Options "in" Projects and Systems Design: Identification of Options and Solution for Path Dependency , 2008 .

[5]  Michel-Alexandre Cardin,et al.  An Organizing Taxonomy of Procedures to Design and Manage Complex Systems for Uncertainty and Flexibility , 2012, CSDM.

[6]  Daniel E. Hastings,et al.  Real Options in Enterprise Architecture: A Holistic Mapping of Mechanisms and Types for Uncertainty Management , 2011, IEEE Transactions on Engineering Management.

[7]  Joseph H. Saleh,et al.  Survey of intra- and inter-mission flexibility in space exploration systems , 2010 .

[8]  Richard de Neufville,et al.  Flexibility in Engineering Design , 2011 .

[9]  P. John Clarkson,et al.  A Classification of Uncertainty for Early Product and System Design , 2007 .

[10]  A. Tynan,et al.  Market Segmentation , 2018, Entrepreneurial Management Theory and Practice.

[11]  R. Voeks.  Real Options: Managerial Flexibility and Strategy in Resource Allocation , 1997 .

[12]  Jason E Bartolomei.  Qualitative knowledge construction for engineering systems : extending the design structure matrix methodology in scope and procedure , 2007 .

[13]  Olaf Helmer,et al.  ANALYSIS OF THE FUTURE: THE DELPHI METHOD , 1967 .

[14]  Tetsuo Tomiyama,et al.  Towards Adaptable Architecture , 2008, DAC 2008.

[15]  Joseph H. Saleh,et al.  Flexibility: a multi-disciplinary literature review and a research agenda for designing flexible engineering systems , 2009 .

[16]  Tyson R. Browning,et al.  Measuring the life-cycle value of enduring systems , 2008 .

[17]  Michel-Alexandre Cardin,et al.  A Survey of State-of-the-Art Methodologies and a Framework for Identifying and Valuing Flexible Design Opportunities in Engineering Systems , 2008 .

[18]  Udo Lindemann,et al.  Lifecycle perspective on uncertainty and value robustness in the offshore drilling industry , 2013, 2013 IEEE International Systems Conference (SysCon).

[19]  Udo Lindemann,et al.  Konzeptentwicklung und Gestaltung technischer Produkte , 2008 .

[20]  Michel-Alexandre Cardin,et al.  Enabling Flexibility in Engineering Systems: A Taxonomy of Procedures and a Design Framework , 2014 .

[21]  Daniel E. Hastings,et al.  Defining changeability: Reconciling flexibility, adaptability, scalability, modifiability, and robustness for maintaining system lifecycle value , 2008 .

[22]  Daniel E. Hastings,et al.  Quantifying Flexibility for Architecting Changeable Systems , 2008 .

[23]  Eun Suk Suh,et al.  Flexible product platforms: framework and case study , 2007 .

[24]  Konstantinos C. Kalligeros.  Platforms and Real Options in Large-Scale Engineering Systems , 2006 .

[25]  Daniel E. Hastings,et al.  Extracting the essence of flexibility in system design , 2001, Proceedings Third NASA/DoD Workshop on Evolvable Hardware. EH-2001.

[26]  Carolyn Conner Seepersad,et al.  Principles of Product Flexibility , 2006 .