论文信息 - E-service: a new paradigm for business in the electronic environment

E-service: a new paradigm for business in the electronic environment

Firms must take full advantage of Net-based e-service opportunities, particularly in the transition of products to services, to garner long-term customer relationships and loyalty.

P. K. Kannan | P. K. Kannan | Roland T. Rust | R. Rust

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