This paper presents the results from interviews of 59 senior personnel from major construction clients. There are two main themes: client drivers for construction projects and their implications for standardization of processes and components. The client sample is described and reasons for procuring construction projects are established along with the extent of their involvement in the construction process and hence their ability to influence the outcomes. Their views on value for money, preconceptions of standardization and their opinion on its future potential are explored. Many clients recognize the need to involve constructors and manufacturers early, although fewer actually achieve this. Misconceptions about standardization exist, but many clients are recognizing the benefits possible from standardization. However, very few actually measure benefits and so are unable to truly evaluate success. There is a future for increased standardization, but only if the industry recognizes the unique aspects of each client and responds positively to meet those needs.
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