A framework study on assessment of mass customization capabilities

Much research has been done to assist industries to move from mass production to mass customization. Salvador F., et al. made it clear in the article “Cracking the code of Mass Customization”, that becoming a Mass Customizer is not a single step quick fix, but requires 3 fundamental capabilities. In that article it is proposed that these three capabilities are evaluated in a continuum model as an illustration of a company’s status of mass customization. This paper will introduce the neccesarity for a framework for measuring a company’s performance as a mass customizer.

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