A Darwinian Theory of Good Design

IS IT POSSIBLE to define “good design?” Bryce Rutter and James Agne provide a provocative, user-based model to do just that. They identify and prioritize the qualities most valued by consumers and posit research as a pathway for unveiling promising design strategies. In this context, designers should be challenged to transform research into products, but Rutter and Agne conclude that few seem up to the task.