Community building on the Web

1. PURPOSE. Building a Successful Community. Case Study: The Planning Exercise in Action. Articulate Your Vision. 2. PLACES: Bringing People Together. People Are Talking. Mapping the Territory. Zoned For Growth. 3. PROFILES: Getting to Know Your Members. Why Profiles?. Your Member Database. Creating a Persona. Evolving a Social Identity. 4. ROLES: From Newcomer to Old-Timer. The Membership Life Cycle. Welcome Your Visitors. Instruct Your Novices. Reward Your Regulars. Empower Your Leaders. Honor Your Elders. 5. LEADERSHIP: The Buck Stops Here. What's a Leader?. Unofficial Leaders. Official Leaders. Case Study: Power to the People: The Slashdot Moderator System. Manage Your Leaders. 6. ETIQUETTE: Rules to Live By. Develop Your Ground Rules. Enforce Your Policies. Evolve Your Rules. 7. EVENTS: Meetings, Performances and Competitions. Event Planning 101. Meetings: Bringing Groups Together. Performances: Up on Stage. Competitions: Members in the Spotlight. 8. RITUALS: Handshakes, Holidays, and Rites of Passage. The Power of Ritual. Personal Acknowledgments. Community Holidays. Passages and Transitions. Chapter 9. SUBGROUPS: Clans, Clubs and Committees. Why Subgroups?. Setting the Stage. Developing Your Official Program. Epilogue. Index.