A new model to assist in planning for sustainable cultural heritage tourism.

A natural link exists between tourism and cultural heritage management, yet little discourse and debate occurs between them on the sustainability of heritage tourism. What also is missing is a process whereby elements of both areas can be included in the identification and actualisation of the tourism potential of cultural heritage places. This paper presents a new model that is in the process of development, but which has the potential to assist in planning for sustainable cultural heritage tourism. Future testing of the model is likely to make a significant contribution to the advancement of both disciplines and also should help break down barriers between the two. The model is a matrix into which heritage places can be classified as falling into nine general areas of suitability for tourism in terms of their market appeal and ability to withstand the impacts of visitation likely to be associated with that appeal. Copyright © 2001 John Wiley & Sons, Ltd.