Factors Affecting Customer Satisfaction in 3G Service

3G is the source of high-speed transfer of both voice and data. Thus with the customer satisfaction label it is important to understand the interplay of factors involved in the affect on customer satisfaction in Bangladeshi mobile phone service companies. Therefore this study examined the relationship between perceived value, perceived quality, customer expectation and corporate image with customer satisfaction. The results obtained from 360 students of university selected by convenient sampling method were analyzed with SPSS software program. The study found that perceived value, perceived quality, customer expectation and corporate image have a significant positive influence on customer satisfaction.

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