Good Bank Evaluation by Chernoff Face Analysis using SAS macro faces

The SAS macro faces program by Friendly (1992) is for Chernoff face analysis, which is one of methods for the visualization representation of multivariate data. In this paper, we examined 18 face features used in the program and presented the modified program depending on the definition of a good face in days present. In addition, a good bank evaluation for 15 domestic banks was performed through Chernoff face analysis based on 11 bank economic indicators representing stability, the consumer satisfaction, soundness, and banks profitability.