The 2012 Presidential Campaign: A Communication Perspective

Preface Chapter 1: The Presidential Nominating Conventions and the American Dream: Narrative Unity and Political Division. Rachel Holloway Chapter 2: Change in the Communication Demands of Spouses in the 2012 Nominating Convention, Gwen Brown Chapter 3: Presidential Debates 2012, Ben Voth Chapter 4: "His to Lose": Strategic Keys to Challenging the Incumbent in 2012, Craig Allen Smith Chapter 5: Political Advertising in the 2012 U.S. Presidential Election, John C. Tedesco & Scott W. Dunn Chapter 6: "Death by Taxes": A Post-mortem on Romney's Tax Return Apologia, Joseph M. Valenzano III & Jason A. Edwards Chapter 7: Presidential Campaigns as Cultural Events: The Convergence of Politics and Popular Culture in Election 2012, Jeffrey P. Jones Chapter 8: The New Media Campaign of 2012, John Allen Hendricks Chapter 9: Explaining the Vote in the Election of 2008: Obama's Re-election, Henry C. Kenski & Kate M. Kenski Index About the Contributors