On the Transfer of Market-Oriented Business Games to Eastern Bloc Cultures

Europe's former Soviet bloc countries have begun to implement market-based restructurings of their economies. The use of experiential learning techniques in general, and the specific use of American-style, market-based management games, can be of particular interest and value to these nations as they begin to implement perestroika . The paper attempts to capitalize on the wealth of gaming experiences already residing in each nation and to accelerate the management education and development process by encouraging the joint use and adaptation of the gaming tools and techniques already existing in these nations. Keywords: Experiential learning; management education; management games; perestroika ; simulation.

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