SENSORY STRATEGY FOR SUCCESS IN THE FOOD INDUSTRY

. Fully integrating sensory resources with related business units represents a challenge for the sensory professional. As sensory evaluation provides actionable information in a timely, cost effective manner, developing resources that are consistent with corporate plans and impact on decision-making is essential. This discussion focuses on developing a sensory strategy for success and highlights strategic planning techniques designed to maximize sensory evaluation's contribution to the accomplishment of a company's mission.