PAVING THE WAY FOR THE ELECTRIC VEHICLE

In this report the acceptance of EVs is studied using three different marketing strategies; an Internet-based multi-media marketing strategy, the M-EV99 program, showroom visits, and free trials. It is suggested that using an Internet-based strategy early on in the marketing process could be useful in making people aware of, and in stirring up an interest in, the electric alternative. (A) The report is available as a PDF file: http://www.vinnova.se/publ/pdf/vr-01-01.pdf.