论文信息 - Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire

Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire

A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

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