Dual Navigation of Computerized Self-Administered Questionnaires and Organizational Records

Questionnaires for businesses and other organizations pose challenges that differ in a number of ways from questionnaires for individuals (Dillman, 2000). For instance, business questionnaires often have tight deadlines for completion due to time critical economic information being reported. One of the major obstacles that impede the successful completion of organizational questionnaires is that responses must often be retrieved from records rather than from personal opinion or memory. Respondents for business questionnaires are required to find specific information, make assumptions about the organization that they are representing, and at times calculate or synthesize responses from available data. Additionally, business and organizational surveys are often repeated annually or semi-annually making it necessary for the respondent to answer the same questions at every cycle and sometimes maintain a file of essential data.