Socializing a Capitalistic World: Redefining the Bottom Line

As the trend toward global integration intensifies, the awareness increases that no single ideology has proven flawless. Although still very much in evaluative stage, and unfortunately not yet accepted to the same degree by all participants in the global playing field, there is significant progress to be ascertained in determining what the new, workable trend will be. Interestingly, this development synchronously happens at multiple levels: within the global environment, and within the corporate world, for there, too, it has been ts lasting success. An integrative, local approach from all angles seems to be the way to go in the future. This paper reviews some of the current trends and criticisms, and presents a model for the new bottom line in the new world.