Exploring digital library usage for getting information from the ELM perspective: The moderating effect of information need

Purpose – The elaboration likelihood model (ELM) provides a general framework for understanding the basic processes underlying the effectiveness of persuasion. The purpose of this paper is to utilize the ELM to understand the basic processes underlying the effectiveness of persuasion to use digital libraries for getting information. Design/methodology/approach – The survey data collection was conducted in one comprehensive university. The partial least squares structured equation modelling was employed to verify the research model. Findings – Source credibility and reputation have positive effects on information usefulness which further significantly impacts digital library usage for getting information. The effect of information quality on information usefulness is overpowered by reputation. Information need positively moderates the effect of information quality on information usefulness and negatively moderates the effect of reputation on information usefulness. Practical implications – Digital librarie...

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