Similarities between Earth-Observation small satellites and Low-Cost Carriers strategy value curve model

Space industry is growing and becoming more reachable for society, providing information and resources to everyone. Small satellites are the future of the Earth Observation market and have created a gap that has allowed companies to gain momentum by developing new strategies and new technologies. This new market is planning to grow from $12.6 billion to $42.8 billion in the next decade (2019-2028)[1] and, in this article, the blooming satellites market are compared to a well-known market, the airlines one to define the business factors that can define the unstudied satellite industry. The main aim is to compare the small satellites with the low-cost carriers to check if both scenarios have any similitudes by means of a survey and the strategy value curve canvas[2] of the European Earth Observation sector. The behaviour of the markets can be determined by studying its factors and, knowing the current state of the airlines’ industry and its evolution, the future of the small satellites can be foreseen making correlations between the low-cost carriers (LLC) and the full-service carriers (FSC). Additionally, if LLC airlines and small satellites have similar behaviour, could it be possible to reinforce the successful achievements and avoid the mistakes to develop a more sustainable and responsible industry? and professionals of the to assess the blue ocean factors and determine the strategy value curve model.