Abstract In conditions of dew or temperatures below 0 °C the reflection of reflecting material on signs can be suboptimal. Problems with respect to legibility under such conditions were studied, as well as subjective ratings of the signed information. Images of the signs were presented using an LCD projector. Independent variables in the experiment were age, amount of information, stimulus quality, and presentation time. Dependent variables were errors in reproduction of the names of the cities, towns or villages on the signs, and subjective ratings. It turned out that all factors both separately and additively affected the amount of errors. Positive subjective ratings coincided mainly with level of reflection, and to a lesser degree with the amount of information, presentation time and familiarity of information. Relevance to industry Different types of reflecting material have been developed to reflect light from signs optimally. Disadvantage of some of the materials is the effect dew and temperatures below 0 °C can have on reflection and legibility. The study has practical consequences in terms of novelty and amount of information to be presented on such a sign.
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