Analysing Media Texts

Introduction - What is multimodality theory?: A funtional theory Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse Design and production Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites Organisation - the design of learning Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link Sensory modality Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences? Chris and Hannibal. Conclusion.