Beyond surface knowledge: An Exploration of How Empathic Design Techniques Enhances Engineers Understanding of Users’ Needs

This study explores the role of empathic design techniques on solvingdesign problems in a developing world context.In ourstudy, over 100 graduate students were asked to individually conceptualize and design an extremely affordable washingmachine to be used in developing countries. All participating students, many of whom had significant industry experience,were enrolled in a graduate-level product design course. This course is as much about design thinking and learning as it isabout design innovation, creativity and doing design. The design of an artifact is addressed from a multidisciplinaryperspective that includes determination through inspiration, ideation, and implementation using a design thinkingframework. Student submissions were categorized based on (1) design methods such as concept generation, productdefinition, prototyping and design verification, and (2) student demographic information. The application of the designmethods on the project influenced the further development of class-based exercises that infuse empathy into design. Thestudy presented here also provides a framework for engaging distance-learning students within hands-on empathic-designexercises. The results show that techniques such as interviews of focus groups and immersive practices help students tobetter understand user needs in developing world contexts, leading to more feasible design solutions. Visual thinking wasalso linked as an effective means to engage students in empathic design without the use of physical materials.

[1]  Jacob Cohen,et al.  Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. , 1968 .

[2]  Carolyn Conner Seepersad,et al.  Empathic Lead Users: The Effects of Extraordinary User Experiences on Customer Needs Analysis and Product Redesign , 2008 .

[3]  Antonette T. Cummings,et al.  Immersive Community Engagement Experience , 2014 .

[4]  Casper Boks,et al.  INTEGRATION OF SUSTAINABILITY IN REGULAR COURSES: EXPERIENCES IN INDUSTRIAL DESIGN ENGINEERING , 2006 .

[5]  Carolyn Conner Seepersad,et al.  Design for frontier contexts: classroom assessment of a new design methodology with humanitarian applications , 2009 .

[6]  Matthew M. Mehalik,et al.  Product Realization for Global Opportunities: Learning Collaborative Design in an International Setting , 2007 .

[7]  Panos Y. Papalambros,et al.  Preference Inconsistency in Multidisciplinary Design Decision Making , 2007, DAC 2007.

[8]  Roland Schinzinger,et al.  Introduction to Engineering Ethics , 1999 .

[9]  Carolyn Conner Seepersad,et al.  A Study of the Effectiveness of Empathic Experience Design as a Creativity Technique , 2011 .

[10]  Panos Y. Papalambros,et al.  Quantification of perceived environmental friendliness for vehicle silhouette design , 2010 .

[11]  Merlijn Kouprie,et al.  A framework for empathy in design: stepping into and out of the user's life , 2009 .

[12]  Karl T. Ulrich,et al.  Product Design and Development , 1995 .

[13]  Michael S. Pritchard,et al.  Engineering Ethics: What? Why? How? And When? , 1996 .

[14]  G. C. Beakley,et al.  Attributes of Engineering Graduates and Their Impact on Curriculum Design , 1993 .

[15]  Robin Adams,et al.  The Informed Design Teaching and Learning Matrix , 2012 .

[16]  Carolyn Conner Seepersad,et al.  An Experimental Investigation of the Effectiveness of Empathic Experience Design for Innovative Concept Generation , 2014 .

[17]  Stephen Emmitt,et al.  Observing designers: disparate values and the realization of design intent , 2004 .

[18]  Katja Hölttä-Otto,et al.  Identifying Customer Needs: Disabled Persons as Lead Users , 2006 .

[19]  Bill Buxton,et al.  Sketching User Experiences: Getting the Design Right and the Right Design , 2007 .

[20]  Karthik Ramani,et al.  Teaching Design for Environment through Critique within a Project-Based Product Design Course* , 2012 .

[21]  David G. Ullman,et al.  The Mechanical Design Process , 1992 .

[22]  Ali A. Yassine,et al.  Sustainable product and market development for subsistence marketplaces: Creating educational initiatives in radically different contexts , 2011 .

[23]  Michael Tovey,et al.  Styling and design: intuition and analysis in industrial design☆ , 1997 .

[24]  Margot J. Hutchins,et al.  An exploration of measures of social sustainability and their application to supply chain decisions , 2008 .

[25]  Jonathan Cagan,et al.  Quantifying Aesthetic Form Preference in a Utility Function , 2008 .

[26]  D. McDonagh,et al.  Visual product evaluation: exploring users' emotional relationships with products. , 2002, Applied ergonomics.

[27]  W. Marsden I and J , 2012 .

[28]  Maryanne M. Gobble,et al.  Design Thinking , 2010, The Palgrave Encyclopedia of the Possible.

[29]  Carla B. Zoltowski,et al.  Students' Ways of Experiencing Human‐Centered Design , 2012 .

[30]  Joran W. Booth,et al.  A Framework for Fostering Compassionate Design Thinking During the Design Process , 2014 .

[31]  D. Riley,et al.  Designs on development: engineering, globalization, and social justice , 2010 .