PDMA Handbook of New Product Development (Сборник статей по созданию новых продуктов Ассоциации разработки и управления продуктами)

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets. With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book’s concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. В книге сведены статьи ведущих мировых экспертов, описывающие наиболее значимые аспекты современной теории и практики разработки новых товаров и услуг как для потребительских, так и для промышленных рынков. Книга позволит читателям получить необходимую информацию по всем стадиям процесса создания новых продуктов: от выработки идеи до вывода продукта на рынок (коммерциализации).