The Effects of Group Attitudes Toward Alternative GDSS Designs on the Decision‐making Performance of Computer‐Supported Groups*

Empirical investigations of the effects of group decision support systems (GDSS) accord relatively little attention to the role of attitudes developed by groups toward the GDSS. This study draws upon the theory of social influence to examine the role played by group attitudes in mediating the impact of GDSS designs on group decision-making performance. We found that, in addition to capabilities of GDSS designs, group attitudes toward GDSS were influential in affecting group decision-making performance. The managerial implications of the study are: (1) effective GDSS designs for supporting groups in equivocal decision-making contexts should include structures for communication and consensus support and (2) attempts should be made to enhance user attitudes toward the GDSS through design features of the GDSS, training, and facilitation of positive social influences within the group. The study also provides encouraging evidence about the value of social theories, such as the social influence model and the adaptive structuration theory, in investigating GDSS effects. Further, this study illustrates the value of the partial least squares (PLS) analysis method for testing holistic structural models of GDSS effects.

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