Strategies of profit allocation in enterprises' dynamic alliance value based on Shapley applying ANP

Strategy of profit allocation based on Shapley value is an effective method for studing profit allocation in the enterprises' dynamic alliance.Because the difference influence of factors,such as partners' undertaking risks etc.,on the allocation not considered during the process of the profit distribution is not reasonable the distribution result.Analytic network process was applied to ditermine the weights of the factors such as the ratio of contribution,the risk and the investment factor etc.,which influence the profit allocation in the enterprise dynamic alliance.And the weights was used to correct the strategies of the profit allocation based on Shapley value.Finally an example was applied to demonstrate this corrected method to be more suitable and more practicable.