论文信息 - Realization of Internet Services in a Media Company - the Case of Bertelsmann Professional Information

Realization of Internet Services in a Media Company - the Case of Bertelsmann Professional Information

The Internet offers a new channel for distribution of content and provision of new services to media companies. Media companies are adopting this. Indepth analysis of products, processes and Information Technology infrastructure in the companies is still missing. The aim of this paper is to discuss this question based on the case of Bertelsmann Professional Information. Bertelsmann Professional Information developed new Internet services from 1996 to 1997. As one of the results of this study, several new topics for research have been identified: opportunities and restrictions of automation of selection and packaging of content, organization of data flow while using different target media and outsourcing of information technology functions in a media company.

Thomas Hess | T. Hess

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