RIDESHARING, TECHNOLOGY, AND TDM IN UNIVERSITY CAMPUS SETTINGS:Lessons for State, Regional, and Local Agencies

This report examines how university campus transportation departments are using new technologies and supportive polices to advance ridesharing and transportation demand management (TDM) as alternatives to driving alone to campus. It looks at university campuses as “ridesharing and TDM laboratories” where innovations may be first attempted in a relatively more controlled environment, from which elements could potentially be transferred to broader, more complex metropolitan transportation planning contexts. The report features case studies of successful ridesharing and TDM practices at six U.S. universities which have dramatically lowered drive-alone rates. In addition to the case studies, the report summarizes how ridesharing and TDM programs have factored into university transportation programs in the past, identifies and generalizes innovative practices from the case studies, and discusses how those practices may be applied in local, regional, or statewide transportation planning contexts.