Amazon case study: Part one

When Amazon.com was first launched it was an online bookstore which others though doomed to fail. Many critics thought Jeff Bezos crazy when stocked his online bookshop with one million book titles. The e-business has since expanded to sell music, electronics, videos, pharmaceuticals, pet supplies, home improvement products and groceries. Not to mention its evolution as a marketplace for third party sellers, a supply chain management expert for business customers and Amazon Web Services (AWS) for networking infrastructure. This case study will explore a range of successes and challenges faced by Amazon.com since its inception. Part One focuses on the range of strategies used by Amazon to succeed in a highly competitive market: including finance, HR, operations and culture.