The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship
暂无分享,去创建一个
[1] T. Scitovszky. Some Consequences of the Habit of Judging Quality by Price , 1944 .
[2] J. Arndt. Role of Product-Related Conversations in the Diffusion of a New Product , 1967 .
[3] J. Jacoby,et al. Components of perceived risk in product purchase: A cross-validation. , 1974 .
[4] S. Chaiken,et al. An attribution analysis of the effect of communicator characteristics on opinion change: The case of communicator attractiveness. , 1975 .
[5] B. Sternthal,et al. Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? , 1977 .
[6] S. Chaiken,et al. Causal inferences about communicators and their effect on opinion change , 1978 .
[7] A. Tversky,et al. Prospect Theory : An Analysis of Decision under Risk Author ( s ) : , 2007 .
[8] J. B. Kernan,et al. The Attribution Process in Consumer Decision Making , 1979 .
[9] William L. Wilkie,et al. Life Cycle Cost: A New Form of Consumer Information , 1980 .
[10] K. B. Monroe,et al. Consumer Perceptions of Comparative Price Advertisements , 1981 .
[11] Preferences Scientific. Kahneman, Daniel, and Amos Tversky. , 1982 .
[12] Terence A. Shimp,et al. Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions , 1982 .
[13] Terence A. Shimp,et al. The Use of Extrinsic Cues to Facilitate Product Adoption , 1982 .
[14] Robert R. Harmon,et al. The Persuasive Effects of Source Credibility in Buy and Lease Situations , 1982 .
[15] J. Zaichkowsky. Measuring the Involvement Construct , 1985 .
[16] J. Cacioppo,et al. Communication and persuasion , 1986 .
[17] Christopher P. Puto,et al. The Framing of Buying Decisions , 1987 .
[18] A. Rao,et al. The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations , 1988 .
[19] V. Folkes. Recent Attribution Research in Consumer Behavior: A Review and New Directions , 1988 .
[20] J. Dennis White,et al. Price—quality integration in warranty evaluation a preliminary test of alternative models of risk assessment☆ , 1989 .
[21] Joan Meyers-Levy,et al. The Influence of Message Framing and Issue Involvement , 1990 .
[22] Abhijit Biswas,et al. Contextual Effects of Reference Prices in Retail Advertisements , 1991 .
[23] John L. Swasy,et al. An Evaluation of the Alcohol Warning Label: Initial Survey Results , 1991 .
[24] William B. Dodds,et al. Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations: , 1991 .