A research model for the redesign of food supply chains advantage

ABSTRACT This paper presents a research model for logistical chain redesign, which can assist organisations in identifying and quantifying the potential benefits of Supply Chain Management in their particular supply chain network. The model comprises three elements: (1) the identification of sources of decision-making uncertainties in the supply chain that act as a guide for the specification of relevant chain redesigns; (2) a conceptual logistical framework for chain analysis to identify the relevant redesign variables; and (3) a methodology, consisting of simulation and pilot studies, for evaluating the impact of alternative designs on the individual organisation and on chain performance. All three elements applied together result in a profound analysis of potential chain performance improvements and of possible restrictions within the investigated supply chain. The applicability of the research model is evaluated in a case study in a food supply chain.

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